Brand Assets & Guidelines
Everything you need to represent Sovra correctly. Download logos, reference our color palette, and follow our brand guidelines.
Logo Assets
Download our logo in different formats and variants. Use the appropriate version for your context.
Usage Rules
Always download logos from the brand kit or approved sources
Keep minimum padding equal to the height of the 'S' in Sovra
Ensure sufficient contrast — light logo on dark, dark logo on light
Always maintain the original aspect ratio
No drop shadows, glows, or filters on the logo
Avoid patterns or images that reduce legibility
Wordmark Variants
The Sovra wordmark uses Figtree Bold. Always pair the icon with the wordmark for full brand recognition.
Product Branding
Each Sovra product has its own icon and wordmark. Use the correct color for each product.
Color Palette
Our brand colors ensure consistency across all materials. Click any swatch to copy the hex value.
Primary Blue
Primary brand color, buttons, links, and accent elements
Primary Dark
Hover states, gradients, darker accents
Dark Background
Primary page background in dark mode
Dark Surface
Card and section backgrounds in dark mode
Neutral Gray
Secondary text, descriptions, muted elements
White
Primary text on dark backgrounds, light mode background
Accent Purple
Secondary accent, gradients, highlights
Accent Orange
Tertiary accent, SovraChain brand, gradient endpoints
Success Green
Success states, positive indicators, case study accents
Typography System
Our type system uses these fonts to maintain a consistent brand voice across all touchpoints.
Need custom assets?
If you need assets in a specific format, have media inquiries, or need help with brand usage, get in touch with our team.